2020 has been a heck of a year. But it taught us one thing: the importance of being prepared for anything we face. And it’s not as easy as it sounds. For both marketers and consumers, 2020 will be a tough year.
Along with the discussions of COVID-19 and the successive economic and social repercussions, soaring on everything we do, we welcome 2021. With the insights from professionals, industry experts, and influencers over what you should need to know about social media in 2021. Let’s see the social media trends for 2021, that need to be in your social media marketing strategy.
A huge word not to take lightly, especially in 2021. It is a long-standing trend in social media to be influential. These influential brand ambassadors can break or make a product. It could be a decent trend to invest in more than advertising for offering good visibility to the brand.
Not every budget can buy strong support from top influential stars such as Cristiano Ronaldo. Micro-influencers are even worth looking at in niche markets and they are affordable. These influencers get tinier realms of influence yet up to 7 times more engagement with the certain followers they had than bigger accounts.
2. Live Live Live
Live Streaming became quite popular with YouTube gaming. These days as people started to love live streaming, every social media started to bring their features to live stream. Live Streaming is already dominating social media to connect with their followers in real-time. That offers them a huge audience. If you haven’t heard of it, you need to learn it. Going live on Instagram or Facebook was a novelty before but now it is normal for both businesses and users.
As much of daily lives shifted to online. Live Streaming is a good way to conduct events virtually for every service. Streaming offers your users a good behind-the-scenes look at the work and makes them feel invested in who you are and what you are doing.
3. Meme messaging
Forget GIFs, emojis. Now the trend is memes. Memes are in the way of communication. They are spreading all over the internet in a fun way to interact with communities. Who doesn’t like to have a nice laugh? That’s what memes do. These could be used for manipulating the viewer’s mindset. They are used to formalize extreme behavior. In 2021, where people are tired of scrolling the feed, stun and stop them with your meme.
4. Don’t forget who you are talking with
This should be your main agenda while you are marketing through social media this era. Thanks to the internet and social media, these days people know everything about the world. Customers now, especially Generation Z are the socially conscious generation who have an impact on society and brands. In 2021, brands need to engage topics such as social justice, mental health, and obesity.
5. Conversational marketing
Conversational marketing is not a new subject. Moreover, at times many big brands access you to communicate with them through social media messaging channels. In 2021, we can find more messaging channels where customers cry for information to make a capable investment. That changes the tone of digital conversations.
Before conversational marketing strategies focused on promotions to make sales rapidly. In 2021 conversational marketers should focus on assisting a user with something they need or educating them regarding the product. That nurtures a conversion with an empathic and thoughtful tone. In simple words, brands should be more human over social media. That encourages people to have engaging and meaningful conversations with you.
6. Social media platforms = Shopping channels
Most brands understood how to do ness online. Platforms such as Twitter, Instagram, Facebook, Snapchat, TikTok raced their way to develop online business marketing strategies. As snap chat and TikTok broadened business marketing offerings, Instagram and Facebook brought shopping abilities to their apps.
With Instagram and Facebook Shoppable posts, costumes now can purchase a product in a post without leaving the app in few clicks. In case of a shoppable Instagram post. After you click on the post, you can see tags of each product that you can click to buy immediately.
7. User-Generated Content
Today consumers are too tough to fall for you. Brands producing user-generated content isn’t a new tactic. But right from 2020, more and more marketers started to adopt it to their marketing plan. Few brands as Airbnb rely on user-generated content. Where other brands motivate customers to come up with content and to tag their brand for a gift or to be featured on the page.
No matter what you do UGC should have a spot in your content mix. The best thing about User-generated content is it’s free and known to be more authentic than branded content. If you are out of content ideas, UGC can become more ideal for you. It creates your brand as a trustworthy figure in the market.
8. Gamified content
As people discover themselves with much more time than before, brands surely found imaginative ways to attract and entertain followers. One social media trend from them is – gamified content. It’s well-known content in channels such as Twitter and Instagram. Either it’s bingo, quizzes, adventure-styled pictures, they are fun and encourage communication at the same time.
Which trend impressed you the most?