It’s time to use my favorite quote, “Content is king”. But the king needs to win his people’s hearts and should be supreme ruler over the competitors’ territories. In the same way, your content should be loved and gain attraction from your audience. Thinking to level up your game or want to try more content types, here are the best content types for social media.
Pictures speak thousands, that might be true in terms of social media. Social media is all over pictures, and there is a good reason behind it, people love pictures. They increase engagement and endear the brand to the customers. They keep consumers away from swiping past the post quickly. Visual content is more engaging than long-form articles and blogs. Smartphones are enough these days to take pictures, and apps add good editing to them, then comes the gorgeous filters.
Image-focused channels as Instagram have much competition. If you like the quality of the smartphone’s capabilities, you can invest money or time in getting a professional camera with editing software. Images are the easiest and creative content to make. It is as easy as getting a smartphone and clicking pictures.
Images work well on each platform, yet Pinterest and Instagram are by far excellent networks for pictures. Attaching pictures to a blog post can improve CTR.
Who doesn’t like to have good fun while scrolling through tons of luxury lifestyle content? So, that is what made Memes a top option to tap which generates the best laugh. Memes offer a very good way to show the brand’s human side and not be afraid to get a little fun. An easy way to begin the day for anyone. You can hire a content maker to do memes or do it by yourself if you are good at both the fun and creative side.
Memes can work their way in almost every social media channel. But, try to not post on Linkedin because people on Linkedin didn’t just explore to watch memes, as it’s considered to be a professional website.
Asking real-time feedback is the best way that makes you understand customers and what they are looking for. Most businesses and sectors are adopting polls and surveys on Twitter and Instagram Stories and seeing fantastic engagement. You can ask questions regarding a campaign or blog topic then look back to the content asset which offers extra details over the topic.
Instagram Polls are the best way to promote offering or giveaways and when they are used perfectly you can get the most out of the polls. Integrate them on the website. You can add Twitter Polls in the web pages or blogs as normal tweets.
4. Live streams
Live streams are a huge trend now as they replace powerful and expensive produced videos. These could steer good engagement from the audience.
Whether you are doing a Q&A format and responding to the consumer questions or doing launches, product reviews, or behind-the-scenes, live steam can be a good feature to add to your social video content. In most cases, live streams are inexpensive and can easily run via smartphone. You don’t need to incest bundles of money to go live, and it’s readily accessible.
It is nothing new, from 2019 line streams raised attention with more enthusiasm for this kind of content as people started to enjoy it. Facebook Live is the leading live streaming social media platform where other small channels such as Periscope are viable, yet it can be tough to attract a larger audience.
Videos aren’t old people. Of course, live streaming continued to get good attention. Videos are much more popular than before.
Before going with the video take some time to think about how the video could help you to be unique and great among the crowd and other platforms you are utilizing. Firstly, think about what kind of content you like. produce, a few of the content types are:
- 360° video tours
6. Competitions and contests
Who doesn’t like the chance to win prizes for free from their desired brands? If you are seeking to build up the business social media following, the main thing and cost-effective way is to run a competition. However, you need to be careful and try to avoid any common trap by giving something that can attract people and obeys from ones who never engage with your business. Never try to get your content viral over rivalry by offering high-value prizes, but you need to do it right.
7. Positive content
As per research, posts that provoke powerful emotions in people can likely get success over social media. But, it isn’t much surprising because positive emotions like laughter, amusements, and awe, can make your audience like to share. For example, best-selling authors and popular brands such as Dominos, Taco Bell, Old Spice, Chipotle, and Charmin, go with humor to captivate their Twitter followers. You can also share inspirational content like struggles, achievements, quote covers, that inspire more people to share it.
If you are looking for any positive content to share then try subscribing for updates from the research firm. That can get you positive findings to share with the target audience.