Content, content content. Right from business to social media experts crave perfect content to post and find what can resonate and win their consumers. The explanation can be varied based upon the brand they are working on and the industry and platforms used. Ever-changing algorithms can also be a factor to look at. But there are few basic points to look at for success.
1.Are you discoverable in the search?
The main important thing to know while you are using social media would be checking if you are discoverable over search. Utilizing the perfect keywords in your profile can make your discovery for your certain niche, industry, or business. If you are a beautician. When people do web searches for beauty services, your brand logo needs to be shown over the fold. It’s simple to include the right words in the social profile. Here are the ways to look at it.
A.Know the right keywords
Look how people look when they are looking for the experts in the space. Keyword tools as Google keyword planners or SEMrush will assist you in identifying the right terms and words.
B. Utilize keywords
Then, update the social media profiles by phrases and words that you found. In the case of LinkedIn, you need to add the job title, experience, description, skills sections too. Do a similar thing on all your social accounts. Add keywords in your photos, bio, interests, and much more. Don’t stuff a lot of keywords in these sections. Just add them naturally, like you talking with people. Then the search engine gods will be satisfied and rank you higher as a reward.
2. Cross promotions
You might all see the field ‘Website” for the social profile. Right, but many people just enter their website as it’s said website. But you could do more than that. Utilize this field for linking to your social profiles in the form of cross-promotions.
Facebook accesses you to include several website fields. Where LinkedIn makes users add the Twitter account. Pinterest also lets you connect to your Twitter and Facebook accounts. Then, Instagram lets you publish the same post on Twitter, Facebook, and Tumblr. When social networks offer you just a single “website” field, try to mix it up by stating a promo page or current landing.
3. Encourage conversation
Another effect to enhance the social media content is being much interactive with the audience. And making them communicate with your brand. The most powerful form of content is it can address the audience to converse with the brand. Most entrepreneurs utilize their social media as a one-way platform to deliver a message for their followers. But, only the best ones can engage in conversations with the followers. How to do that?
See how good vibes encouraged people to start a good convo by asking a simple thing. You don’t need to try too much and look like creeps. Just respond to the comments and be there for your audience when they need you and be accessible to them. So, just ask your followers how they are doing in these unpredictable times or ask what their plans are on weekends.
4. Know your Target Audiences
A foremost successful formula in social media is to know your audiences. If you are not utilizing social media for gaining insights into our consumer’s daily lives, you are not doing it perfectly. Here is the question-answer for knowing your audience:
- When will your consumers be online?
- What content do your consumers like?
- What kind of content do they appreciate?
- What content do your consumers share?
- What brands do your consumers interact with?
- How do they share your content?
These questions make you understand your customers. So you can find the ideal time to share content that boosts engagement and reach. If you know your audience’s likes and dislikes in terms of content, you can happily craft their favorite content rather than wasting time on content that your consumers dislike.
5. Try to share value
When you are about to share something on social channels, just think about how It’s going to be valuable to your followers. Will they care?
Do you know anything about human behavior? When we ask someone to do a favor, we can be more profitable if we share the reason with the favor. Similarly, consumers like to get the reasons for what brands do. In social media, each retweet, like, and click are triggered by some sort of reason or value. So, try to focus on the value and make it obvious why they need to care about the post. It is even better concentrating on value with calls-to-action in the social media content.
You can how ” kool Kanya” created a cool guide to digital marketing and posted it on their social media along with a link for a full guide on their website. So, they are enticing people with a little peek about the blog and promoting their blog and offering value in the same way.
6. Be active
How many days or months has it’s been posting a post or story on your social media channels. Inactive social feeds could be seen as just a fake account and bring bad names to the brands. Plain and simple isn’t much good for social media. So, let your Instagram or Facebook collect cobwebs, and show up daily with fresh content and up-to-date trends. Here are the tips to make you remain actively involved:
- Integrating social scheduling as well as automation to save your energy
- Know ways to repurpose content so you can reinvent the wheel
- Choosing the social networks depending on audience location.
- Finding ways to repurpose content so you’re not always trying to reinvent the wheel.
By blocking and scheduling 10-15 mins chunks, you could happily post and respond to consumer issues without spending your time. You could base on activity within the best times for posting on social media that enhance engagement.
So, what are your tactics to improve your social media content?