In this digital age viral isn’t a word that needs an introduction. Viral is the dream of every marketer. Having millions of users seeing your content can make your brand reach great heights.
In 2013, a normal shutdown made Oero reach millions of people within seconds that made people look at viral marketing real quick. While the third quarter of Super Bowl power suddenly went out for 34 mins. No other brand than Euro thought of a super creative idea. With the significance of cross-channel advertising, Oreo’s social media agency jumped at the chance to build a great ad over Twitter. They tweeted “Power out? No problem,” with a picture of a lonely Oreo with a caption, “You could still dunk in the dark, attracting millions of people to re-share and retweet it.
What Kinds Of Content are can go viral?
Being a content marketer, figuring out what works or making content that the audience can share is a challenge. Before you find more about it it is better to look at the trends. Here is few things to notice :
- Rather than short-form content, long-form content always gets good social shares as these articles have more insights and details to offer.
- Post pictures in the post at least 1 that leads to many social media shares. A picture can create visual interest and decrease reader exhaustion.
- People like to share infographics, lists as they are easily digestible formats.
- People are likely to share content that sounds trustworthy. So, let readers know the content they get is from a credible source.
- Having one influencer to share the article offers a multiplier effect.
1.Concentrate on High-Quality Content than just promoting
Many brands focus on promoting first, which leaves content marketing efforts behind. So, to keep publishing quality content could get engagement and brand focus through the audience. Nonetheless, advertising, going with quality content needs regular and consistent efforts.
As creating quality content is vital for every brand’s success, you need to ensure posts are engaging, valuable, unique, and provoke emotions. Have you ever seen how much engagement and gratification an interesting picture and funny video drives? Producing content unique content ideas with different values and leads to continual loyalty and engagement from the audience.
2. Know the target audience.
For creating viral content, you need to know the target audience. Viral content can only become effective if the content speaks to the people convincingly and is eager to share your content.
You all need a viral campaign to create at least one marketing persona. A persona is nothing but an expression of the potential consumers that involves psychological and demographic details, and info similar to the social media content and behavior preferences.
Create a marketing persona with potential and real consumers to know what is vital to them and think about a purchase and share content. With these details, it can be simple for your business to develop content that users can share online.
3. Boost the visibility through advertising.
It could be extremely tough for a few firms to design viral content. Paid ads over social networks could enhance the campaign visibility. Think about ads that target a group of influential people. If these people share your content, then it can be broadcast to a larger audience cost-effectively.
4. Share your content
We all utilize hashtags for promoting content, where you could even share things made by others, so you share in generating virality. Sharing other content can make them motivated to share your posts in return. Interacting with the audience is a mutually helpful way to maximize your content chances of going viral and can expand the follower base.
5. Survey the rivalry
Analyze the rivalry social media strategy to know what can and what might not work while you are creating the viral content. It is vital to develop an individual brand voice over Instagram and can be useful to find if the content shared by an opponent has gone viral.
If you think content worked for them then watch its format, descriptions, and post time. You can try to find if the business is partnered with an Instagram influencer.
If you found that your competitors didn’t have much success on Instagram. Then it might be due to two issues. One brand isn’t tapping into the audience on Instagram so you have a better chance to impress consumers on Instagram than your competitors. Seconds can be that your consumers don’t use Instagram at all.
6. Short is sweet
Social media is full of Attention Deficit Disorder people. We have too many things to distract us and some devices crave our attention (smartphone).
These days social media users have the little attention span. Ensure the content you create is simple to read, and digested in 10 seconds. Posts with many videos or text that are long can be ignored by the users, and also the chances of being viral is less too.