Most businesses curate their content by keeping millennials in mind. But they were missing out on the most important and profitable generation that’s Gen Z.
Generation Z also known as generation is the one that is born between 1995 to mid-2000s. This demographic covers mostly 32% of the worldwide population. They are digitally savvy, they mostly grew up with iPads. and mobiles and they never recall a time before the invention of the internet like the millennials.
When you are trying to attract Gen Z for your brand you need to remember that the Gen-Z attention span is less than the good fish that means less than 8 seconds.
So your first impressions matter a lot. If your target audience is Gen Z, then these social media strategies can boost sales, leads, and brand awareness.
1.Know the favorite spot for Gen z
Yes, Gen Z uses soiled too much but do you know where do they spend the most time at. Because that will make you be the content the place that they are at rather than useless destinations. We have seen the rise of Tiktok among the Generation Z era who taken the world with crazy TikTok and the same trends continue, either it’s banned is few countries.
Along with tiktok, Instagram surely impacted Gen Z with great features and attracting this huge group, right from its launch. It is common to view Gen Z-ers posting frequently, with curated content, mainly on Stories. Snapchat is even a main player, that’s mostly used often than texting for Gen Z. As Generation Z is obsessed with visuals they always seem to explore YouTube. Right from try-on hauls, to house tours, workout programs, financial advice, Gen Z always wanted to be educated and entertained.
Other social media networks as punters, Twitter mostly depends on your services or products. If you own craft business or do some artsy stuff then you can post them on Pinterest.
2. Sound fun
With many marketing messages daily on several social media platforms, you need to be responsible for making the brand sound unwise from the crowd. The best way to do this is just to focus on the social media networks that are engaging with Gen Z already then make content customized to the audience.
Gen Zers have an incredible skill for filtering content. As most people have very little attention span you just have 8 seconds to tell them why they should be looking at you that scrolling away. So, the excellent way to do this is by entertaining them.
The made brands begin with Instagram and TikTok Reels content. Create quick and fun tutorials with influencers that spotlight your services or products in a digestible way.
3. Create the Brand’s Personality
For connecting and engaging with Gen Z, it is better not to go with more millennial-focused aesthetic curated content.
Say goodbye to less imagery and sleek design— Gen Z loves brands that have a strong voice, boldness, and the best personalities. Few brands that mostly sell products related to Gen Z are filled with bright yellow, smileys, and stars more.
Try to promote the products in a silly and light-hearted way. Brands as KFC, Dominos, or crocs are examples of this strategy.
4. Try to be responsible socially
In the future or further people are likely to look mostly at the brand’s behavior and ethics than ever before. Both Gen Z and Millennials are choosing to buy from businesses that are socially responsible and environmentally friendly. They are more likely to understand that a business’s objective is to serve society and communities. Positive values are a valid indicator that helps make Gen Z buy from the brand.
It is crucial for your brand to become socially responsible and to give back to the community for Gen Z. Creating campaigns for the donations makes your brand’s mission to give back to people and Gen Z follows you closely behind. A simple hashtag #WithoutShoes from TOMS made headlines in this category. TOMS gifted child shoes who need shoes in exchange for a picture of themselves without shoes.
5. Gen Z loves Visuals
Gen Z approves social media networks that have less messaging and are much more visually oriented. Just 51% of U.S. teens are utilizing Facebook, as the days of big Facebook posts and long-form content are fading.
Social platforms such as Instagram and Snapchat are mostly visually-oriented, so that made them grow increasingly within Gen Z. They are likely to engage, create videos and photos. A fantastic look or a concert is communicated nicely with pictures, videos, and snaps.
Finally, Gen Z knew that social media got the power to break or make people. So they are respectful of the power, rather than Millennials. So, Gen Z likes anonymous-minded platforms or brands which offer users the choice of protecting the content from others. Hope you got the answer you need.