Social media is such an easy subject to look at. Everyone’s an expert at it. But if you own a business or are likely to promote your services on social media there are a few do’s and don’ts to follow, let’s check them out.
1.Do post regularly
There is a long answer for saying when you should post and what time can make your post go viral. But the short and sweet answer is to just post quality content consistently. Post consistent content which identifies with your audience on every channel. If you post infrequently then your audience can forget you and you will be overcrowded in the audience’s feed. Here are the basic points to look at while you are posting on different social media channels.
- Facebook: Post Three times per week with a minimum of one post daily
- Twitter: Three posts daily and think about retweeting and tweeting per hour
- Instagram: post daily with a maximum of 3 daily
- LinkedIn: Post two days per week
- YouTube: You need to create a certain YouTube posting schedule. It can be either a single video each Saturday, or 2 videos per week. Create a schedule that matches the quality content and post consistently.
2. Get socialized
Have you met someone who does all the talking without letting you speak what you feel? These one-sided conversations are boring and push you to find someone to talk with. Guys, that’s what’s all about social media. That is what your audience can do if you consider the theme while posting. So, try to ask questions, respond to comments and also engage with posts. You are not just growing the digital footprint, but the main audience feels great.
3. Use pictures
These days where social content is flowing throughout our lives everyone’s attention spans are limited to less than minutes. The best thing to notice is that our brain processes pictures at a great speed, so pictures are the best way to engage in this moving world. That makes you include compelling pictures or videos in the content more than before as a companion for the post. Also, social media posts with pictures are known to attract more engagement.
4. Track the activity
Have you ever thought of tracking the results? There are several platforms and social media tools for helping you do this, that involve social bakers, sport social, and Hootsuite. You can find in-built analytics tools for every social media platform. By using tools you could track from engagement to conversion, revenue, referral traffic, and assisted conversions.
Many tools are vital that define the social media effectiveness for the brand. Measurement is the most vital ‘DO’ for social media. That defines the future campaigns, successes, then identifies failures to quickly learn.
Balance is needed for scheduling and social media posting. Followers don’t like to view more or less on social media. All they need is perfect. Users are likely to lose their interest if a brand promotes very much. Just try to post a single promotional post for each of 4 non-promotional posts.
2. Be calm with the trolling
It is simple for people to post rude comments and that can endanger the business’s reputation. So, try to keep business and personal thoughts separate. Treat your social media users as a customer in the business who are upset. So, try to offer them the best consumer service and more ways to settle down the issues. The best way to do this is to deal with the issue and to respond to them calmly whatever the situation can be.
3. Never share unverified info
Always try to post true content and that is proven. Because information can travel quickly. People share or retweet the content post. So, share unverified info on social media accounts.
Unverified information about incomes, deaths, bomb threats can panic people. Not to forget that you can’t share this kind of information, mainly bomb threats.
4. Watch out for spelling mistakes mistakes
Humans make mistakes, but try to not do it on social media. Many things can make the followers notice that includes reading posts that are written with spelling errors. These can look small however, that can ruin the credibility with the target audience. Try to check a post before publishing. If you can’t do it you can even share it with your team or friends for examining it.
5. You don’t need to everywhere
People love to be everywhere, also in social media too. But being on every social media doesn’t promote your content as you imagined. It is known to do more harm than good. Just concentrating on several channels could do more harm than good. Let’s say if your potential audience is women, within 13-19; then the likelihood of being over the platform as LinkedIn is very low. So, the energy and time you put into creating content on LinkedIn is a waste of time. Not being on Linkedin can save you a great time and easily manage other accounts. So, the main step will be looking at your audience then focusing on the channels.