Social media is a crucial tool for everyone’s lives, where business is not at all an exception. As mass communications are enhanced in speed with ease of use. Social media effects are a double-edged sword!
Yes, a positive review about your brand might increase your brand but a negative comment can surely sink the business’ reputation within minutes. So, as a brand, you need to be aware of what’s happening in the social media space. That’s where social media listening tools help you.
What are social media listening tools?
Social media listening tools access people to monitor social media platforms. Along with your profile, it even monitors similar industries, keywords, competitors, and much more based upon the extent of your picked tool.
Rather than just monitoring, most of these apps even access you to engage with the consumers via scheduling, social media channels, and also post content. Report and analyze your social media content. By these, you can enhance brand engagement and ensure consistency with your brand image and performance across social media channels.
AgoraPulse is a highly experienced social media tool that even involves social listening features. This app comes with an incredibly straightforward and clean interface. You could set up related brand-listening parameters and access brands to listen to related conversations regarding you. Moreover, businesses can improve Twitter and YouTube searches. Boolean operators let you hear only what you like to hear. Include location or language parameters to the Twitter searches if businesses like to be much certain.
The best thing about AgoraPulse is that it assists you in taking action about what you listen to. You could click over the monitoring element and reply, retweet, and like. Brands can bookmark, label or can assign any monitoring item to a client and teammate to make them act accordingly.
2. Hootsuite Insight
This is quite a famous social media management app that’s purely dedicated to social media listening. Hootsuite Insight access users see and react to this, comments, and brand posts across social media via a singular dashboard. Also, you could filter results by location, language, and gender, etc. So you can get to know much about your business. By Hootsuite Insight, people can access their social channels. That ensures you are at the top of the game.
Buzzsumo is a popular content analysis tool yet even offers its services as a social media listening tool. It allows users to search the web for content. That can involve your search term. Buzzsumo doesn’t offer you search results, still. It offers a good amount of engagement with every search result. For instance, if you searched for your company, Buzzsumo can find the online mentions.
However, it doesn’t just reveal when people wrote a blog post condemning your brand. But it reveals that members shared that article 24 times over Facebook, and tweeted it 478 times that needs some damage control. BuzzSumo offers engagement charts for Pinterest, Facebook, Reddit, Twitter and offers the total number of links your search result got.
4. Sprout Social
Sprout Social is a professional social media management tool where most of the app features are associated with social media listening and optimization. Along with its social media listening abilities, social CRM tools, and more other collaboration tools, you can make it easy to work with your team. After entering Sprout Social, you are presented with a Dashboard, which provides some good suggestions regarding what you should do next.
With its user-friendly features and unified Smart Inbox, one can reply to the messages, or spin and retweet items, from in the Sprout Social. You could group your messages in the way you like. Businesses can filter inboxes in numerous ways involving hashtags and keywords. Their social listening feature works similarly as the Smart Inbox. That can track mentions of the brand, specified keywords, or competitors.
Brand24 offers you excellent social insights into what audiences say about your business online. You can see the mentions feed, from where you could see what people are talking about your company. Also, you can engage or join in discussions through Brand24.
You are offered a Discussion Volume Chart, that illustrates your business mentions graphically. So, you could view every surge in the brand mentions, and then find if you see an issue. It offers whole mention analytics, that give you a clear understanding of who is talking online regarding your brand. They developed their Influencer Score, which supports pinpoint industry influencers. You can contact the ones that most matter in your certain niche.
Brandwatch is yet another social listening tool hyper-focused over rivalry intelligence and customers. This tool is fully focused on offering the best level of insights into your customer’s beliefs and trends. Brandwatch parses plenty of conversations online daily to offer refined insights to the users.
Also, it has a trove of historical data accessible to its users, then invests in ML and AI abilities. Its cutting-edge offerings are concentrated over a certain batch of use cases. It is an outstanding tool for the ones who are seeking a customer trend spotting and intelligence solution
Mention is after social media listening tools that are mostly focused on real-time searches. This tool sets up alerts to offer you results depending on the last 24 hours. Although, you could request historical data by the custom plans.
Users can even find influencers over Instagram and Twitter by utilizing keyword searches. Besides, you could track these influencers and can import them to your CRM tool. Through Mention’s insights, users can develop custom reports regarding content performance. It benefits every main social media platform along with YouTube and blogs.
So, that’s it. We got covered with the best social media listening tool available. Yet, we suggest you not go after several tools because you can be confused. And you might end up not utilizing anyone effectively.
Finally, experiment with the tools that work for your brand and team. Every tool is specialized in a certain way with fantastic features. So, what’s your pick?